VW Life Live Conference

Working with our friends at RacingLine events, we were tasked by them to deliver the technical elements for their client, Volkswagen, at their annual conference which would take place In Halls 1, 2 and 3 of The Wing at Silverstone. In addition, a large portion of the pit garages would be used for breakout areas / workshops.

The event was for 900 delegates enjoying a single day of Interactive but Important content which we helped Volkswagen deliver by managing digital audience Interactivity across all event spaces.

Content was to be key at the event as they delivered Important messages to employees and so we elected to install 3 separate 2.6mm LED video walls within the main plenary space of Hall 3. A central 7m wide x 4m high screen to be ground supported on staging, plus 2 outer 5m wide x 3m high screens flown on truss and finished with black borders and LED lighting.

Our custom content rack ensured all video, audio and PPT content was delivered flawlessly and last-minute content changes during the live event were possible If required.

Audio was delivered via a distributed D&B PA system and we utilised a variety of lighting fixtures to ensure the presentation area was well-lit and the atmosphere in the room was just right for the event.

GreenGo comms were used for their added wireless capabilities which aided the camera operators and producer/showcaller to be mobile during rehearsals and live event.

We provided a 7m wide x 3m deep stage complete with comfy furniture from our expanding stock. A bespoke set backdrop completed the presentation illuminated with ground-row and we Installed custom off-set Illuminated logo graphics onto the set either side of the central LED wall to add a nice glow effect.

In Hall 1, a vehicle showcase was required along with a presentation space and so we Installed a distribute D&B PA system along with 4 of our 98" Samsung Screens on lifters plus 55" comfort monitors for content playback.

For neatness, we chose to use an array of Astera and Prolights wireless LED lighting fixtures to Illuminate the vehicles on smart white stands.

An 8m wide x 2m deep stage was also installed complete with a custom 10m wide x 3.5m high leatherette set with logo graphics.

White Event Production also provided a distributed PA system in Hall 2 for catering. For the breakout / workshop sessions in the pit garages, we Installed multiple distributed PA systems and a mixture of 98" and 86" LED screens for content playback.

We also Installed presentation stages in the spaces finished with carpet, hard fascia and treads. The event was a great success and key messaging was delivered seamlessly and we were thrilled to be able to provide all the technical elements to make the event run including requirements for an ex-fighter pilot guest speaker.

It was a pleasure to deliver another event for RacingLine and their client.