At the start of the virtual communication era, Severn Trent took the company Zoom quiz invitation to another level and proposed to us a four-part ‘Share a Smile’ campaign to keep interaction constant within their company, and spirits high amongst their employees.
ROCKAOKE was the last instalment of Severn Trent’s ‘Share a Smile’ campaign. We needed to create a high-energy, virtual yet interactive karaoke night to entertain and end the campaign with a bang.
We built a multi-platform stage with expert performance lighting including an over-sized, custom-built neon tube sign of the campaign logo taking centre stage. The whole night was filmed using high-spec equipment and creative camera angles to inject excitement and immersivity into the evening. We streamed live to over ** people as the talented and charismatic band hosted head-to-head battles such as ‘Finish the lyrics’ and ‘Dancing Queen’. All audio was professionally mixed live, and the artists could see and talk to pre-selected audience members throughout the show.
The battles took place in real-time with no latency issues by entering pre-selected audience members into video calls. Our pre-programed layouts meant we could seamlessly switch to two video callers on screen and side-by-side whilst they battled it out, and the audience could watch live via the pre-communicated web link.
With final finishing touches such as a song request section and a selfie submission solution, it was a fantastic event for all partygoers.
Every project comes with its complexities and different use of technology. To enable this virtual event to happen seamlessly, we provided the below hardware and support;
Being a virtual event that brings an audience together online for a real-time game is a great experience for all. Here are some advantages;