PROJECT
BRIEF
At the start of the virtual communication era, Severn Trent took the company Zoom quiz invitation to another level and proposed to us a four-part ‘Share a Smile’ campaign to keep interaction constant within their company, and spirits high amongst their employees.
ROCKAOKE was the last instalment of Severn Trent’s ‘Share a Smile’ campaign. We needed to create a high-energy, virtual yet interactive karaoke night to entertain and end the campaign with a bang.
WHAT WE
DELIVERED
We built a multi-platform stage with expert performance lighting including an over-sized, custom-built neon tube sign of the campaign logo taking centre stage. The whole night was filmed using high-spec equipment and creative camera angles to inject excitement and immersivity into the evening. We streamed live to over ** people as the talented and charismatic band hosted head-to-head battles such as ‘Finish the lyrics’ and ‘Dancing Queen’. All audio was professionally mixed live, and the artists could see and talk to pre-selected audience members throughout the show.
The battles took place in real-time with no latency issues by entering pre-selected audience members into video calls. Our pre-programed layouts meant we could seamlessly switch to two video callers on screen and side-by-side whilst they battled it out, and the audience could watch live via the pre-communicated web link.
With final finishing touches such as a song request section and a selfie submission solution, it was a fantastic event for all partygoers.
SOLUTIONS
PROVIDED
Every project comes with its complexities and different use of technology. To enable this virtual event to happen seamlessly, we provided the below hardware and support;
- Use of our in-house studio and gallery spaces.
- Bespoke multi-level band staging.
- Animated custom graphics / stings.
- 4K camera package including PTZ.
- Camera vision mixing.
- Live streaming with failover solution.
- Online registration and stream platform
- Live singalong solution to bring remote virtual audience members in.
- Atmospheric lighting along with hazer.
- On-screen lyrics.
- Content playback devices.
- Crew comms solution.
- Our brilliant team of vision, audio, lighting, streaming and production crew members.
- Floor management and presenter support.
THE
ADVANTAGES
Being a virtual event that brings an audience together online for a real-time game is a great experience for all. Here are some advantages;
- Immersive and seamless entertainment.
- Interactivity from remote audience.
- Elevated virtual entertainment with professional sound and lighting.
- Inviting a wider audience to this event without the need for a larger venue.
- Ability for delegates to enjoy the fun at home along with their families.
- Cost-savings on venue, catering, travel and accommodation.
ADDED
EXTRAS
- We created all the on-screen graphics and bespoke animations.
- Great post-event feedback from the client and audience members.
- 'Send your selfie to the stream' bespoke interactive solution.
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