PROJECT
BRIEF
At the start of the virtual communication era, Severn Trent took the company Zoom quiz invitation to another level and proposed to us a four-part ‘Share a Smile’ campaign to keep interaction constant within their company, and spirits high amongst their employees.
COMEDY night was the first instalment of Severn Trent’s ‘Share a Smile’ campaign. We needed to create an engaging and fun-filled night that where the comedians could perform at the best with two-way interaction and a virtual front row.
WHAT WE
DELIVERED
Comedians thrive off the interaction and reaction of their audiences, which in turn delivers funnier content and a more wholesome experience for both parties. In a virtual capacity, this can be a struggle.
We created a virtual front row by having select audience members participating in the evening via a webinar with the comedian. Doing this allowed real time, two-way communication with the artist which encouraged the conventional ‘back and forth’ banter that you would expect of a traditional comedy night. This webinar was then streamed to thousands of Severn Trent employees to enjoy the fun – much like watching a pre-recorded stand-up show except the audience are your colleagues and the content is very much relatable.
Fully bespoke and branded pre-programed layouts allowed the wider audience to watch the comedian and front row at the same time as we swapped the front row participants throughout the night.
With this set up, we had an MC comedian to kick off the show and to act as a constant throughout with him introducing the second warm up act and then the headliner.
This event was a fantastic way to kick off the campaign, using innovative techniques to breathe life into a characteristically unconventional virtual event.
SOLUTIONS
PROVIDED
Every project comes with its complexities and different use of technology. To enable this virtual event to happen seamlessly, we provided the below hardware and support;
- Use of our gallery space.
- Animated custom graphics / stings.
- Live streaming with failover solution.
- Online registration and stream platform
- Content playback devices.
- Crew comms solution.
- Our brilliant team of vision, audio, streaming and production crew members.
- Presenter support.
THE
ADVANTAGES
Being a virtual event that brings an audience together online for a real-time game is a great experience for all. Here are some advantages;
- Enriched virtual comedy night.
- 2-way interaction with remote audience.
- Periodic front row refresh.
- Laughter from other video calls fed into the live webinar to boost the comedy night atmosphere .
- Interchangeable layout for different audience interactions.
- Cost-savings on venue, catering, travel and accommodation.
ADDED
EXTRAS
- We created all the on-screen graphics and bespoke animations.
- Great post-event feedback from the client and audience members.
- Liaison with artist management.
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