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From Marrakesh to London Fashion Week with the University of Salford

Who?

University of Salford

What?

Fashion Shoots

Where?

London & Marrakesh

PROJECT

OVERVIEW

Our head of Video Production, Sam, has a long-standing partnership with Salford University which we are proud to have continued since joining White Event Production 12 months ago , with our video production team supporting a series of high-end fashion film projects. From staging promotional content for MA fashion students to filming at London Fashion Week 2025, we’ve helped turn bold creative visions into cinematic experiences.

Our experience includes supporting the University’s most ambitious production to date — capturing two fashion shows in the heart of the Marrakesh desert, blending fashion with striking natural landscapes.

From Marrakesh to London Fashion Week with the University of Salford.
From Marrakesh to London Fashion Week with the University of Salford.
The brief was to deliver visually compelling content that captured the creativity, energy, and individuality of the students’ collections. The University requested a high-end production aesthetic with dynamic movement shots, and multi-angle coverage, to reflect the ambition and professionalism of the students’ work — all within a challenging remote environment.

We

Delivered

We delivered full production support, including:

  • Multiple Sony Cinema Line cameras (FX6 & FX3) for cinematic image quality
  • Dedicated gimbal operators for dynamic motion shots and smooth tracking footage
  • Multi-camera operators to capture both wide and detailed coverage
  • A compact crew selected for agility and versatility
  • On-location scouting and logistics planning to find unique desert backdrops
  • Full pre-production and shoot coordination, working alongside students, staff, hair and makeup artists

Despite the remote location, we ensured every technical element was covered, keeping kit lean but powerful to meet the creative brief without compromise.

The final films were premiered in a showcase screening at Cineworld O2, London, giving students an unforgettable platform for their work.

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"Allan Walker, Dean of the School of Arts, Media, and Creative Technology, shares his appreciation in a video testimonial, highlighting the professionalism, creativity, and collaborative spirit behind this unique project."
White Event Production
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