Who?

Insurance Company

What?

Aviation Summit 2024

Where?

Leonardo Royal London St Paul’s

THE

BRIEF

JWI MARSH - REAL EVENT VISUALJWI MARSH - 3D EVENT VISUAL

Partnering with global agency, JWI, we were tasked with delivering the inaugural aviation summit for their Aviation Insurance Company client. This would see a multi-day event in the heart of London bringing together industry experts for an exciting and immersive set of presentations associated with the aviation industry.

We would need to be creative with the space available and provide full technical support for the main presentation space, as well as support with some branding elements and registration.

We needed to take into consideration that on one of the evenings, the room would be turned around in a short amount of time for an evening gala dinner and the equipment we installed would need to accommodate the room becoming larger and additional audio/lighting elements installed.

We

Delivered

Play Video

After sharing design options in 2D and 3D renders, a staging design was collaboratively agreed to be both practical and impactful, to visually engage the audience in a compact space.

Working with the motion graphics team at JWI and their client, we developed templates for the content design to best use the LED wall canvas that would fill the presentation area on a multi-level height basis and create an immersive visual experience for the audience.

We chose to use over 120 panels of our Absen 2.5mm LED Wall as a multi-screen backdrop to showcase the wonderful content in a vivid and crisp fashion. This also helped form a 16:9 central screen for PowerPoint content and we trusted in Pixera to deliver the larger video canvas backdrop motion graphics that would fill the entire real-estate.

Bespoke sleek black set panels were created by our in-house team to not only mask the multiple LED wall rigging, but also accommodate multiple batten lighting strips to help them blend seamlessly into the background. An immersive audio and lighting package was installed around the room both at ground level and flown to bring the whole space together.

We used our cinematic range of Sony cameras including PTZs to bring clear and realistic iMAG to screen for the majority of the event.

Outside of the main event space, we supported registration with a locally managed Unifi network and fleet of our iPads and glossy-black stands for badge printing and registration. Zebra badge printers were also supplied for quick and reliable guest check-in.

Event logistics were supported with our range of Motorola radios which allowed clear and instant communication across the large venue and discreet chatter when required using the supplied D-Shape earpieces.

Our brilliant on-site crew also consisted of the addition of a stage manager who helped handle presenter and furniture changeovers, as well as a showcaller who worked with the producer to keep the show on-track and ensure crew knew what was coming up next.

The

Detail

Working with the great team at JWI, we set about maximising the audience experience within a fairly tight space. We needed to include a large enough stage to accommodate multiple panel sessions, as well as an off-stage green room area where presenters could see all the action from relay screens in comfort and privacy.

Video comprised of a central 5m x 3m LED wall, plus dual 1m x 2.5m columns followed by dual 2m x 2.5m columns on a staggered basis on the Y and Z axis using our Absen 2.5mm PL stock. These were controlled and managed by our Novastar 4K controllers and Barco E2.

We chose to use Pixera for our graphics playback on the large canvas to best accommodate the multiple axis screen and give the audience the most visual experience possible.

Dual 75” presenter comfort monitors were installed for PowerPoint notes and timer relay.

Video capture and iMAG was via our range of Sony broadcast cameras including FX6 and FX7 PTZs with control and records all managed from backstage onto our record rack including Atomos Studio II recorders. Live switching for iMAG was via our Roland switchers from backstage.

Audio was pre-planned and calculations created in order to best position dual flown D&B T10 line arrays, plus front fill E6 units. B4 subwoofers for VT playback and all powered by D20 amplifiers.

The event used 10 x ways of Sennheiser G4 mics with DPA headsets, QL1 control and Dante networking as well as RIO racks.

Our team used both wired and wireless comms systems to communicate during the event which was also fed the PGM feed.

We created a 8.5m wide x 4m deep stage at 2ft height and finished with dark carpet, hard fascia and 4 sets of treads.

Within the main event space and reception areas, we utilized our battery intelligent lighting including 36 x wireless DMX uplighters plus 16 x Astera Titan Tubes.

LED fresnels were used to create a smooth and even stage wash without the element of overwhelming heat output.

Whilst we took control via DMX of the room lighting and integrated LED architectural lighting. We also chose to install a full room wash of lighting utilising of Ayrton Karif-LT fixtures and Chauvet Outcast moving heads to illuminate the event space as be able to take full control of the room state, including bringing up the brightness for audience participation elements.

20 x 1m EPIX LED pixel strips were mounted on bespoke black set panels to create both height and interest left and right of each of the LED walls. These were controlled by pixel mapping software that complimented the main lighting rig which was controlled by an Avolites Quartz.

For the gala dinner, we utilised more battery lighting including an array of short/tall wirelessly controlled pixel table centre columns.

9 meters of GLP X4 impression bars were positioned underneath the stage-based LED walls on stage to both mask the footer bars, but also create backlight and subtle movement.

A range of furniture including our low Swan chairs, Perspex lectern and plinths were supplied and also branded by our team. This was managed on-site by one of our stage managers who helped coordinate changeovers from side of stage.

Power was distributed using our 63a 3ph power distribution racks in order to provide connections for Lighting, Video and Sound. Power was all pre-planned and mapped out by our qualified electricians in advance of the event.

“When I was asked to sort out an AV partner I didn’t consider anyone else as I knew White Event Production would be perfect for the job.Everyone at JWI and the end client were super happy!”
White Event Production
Production Manager
JWI
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